Kara Layne Photography » The Blog | Wedding & Lifestyle Photographer

This year has been all about exceeding the standard. It has been exhausting, but the reward has been sweet so I keep chugging along, Red Bull in hand. I know, Mom. They’re not healthy for me. I promise I’ll find a twelve step program.

So I wanted to talk to you guys about +sites. These babies were created by the lovely crew at ShowIt. I have been with these guys from the beginning and it has been a huge advantage in setting myself apart within the industry. I have amazing tools at my fingertips which is priceless. One of the best tools? A little something called plus sites.

You can pretty much picture these as miniature websites that even have their own custom URL. In the beginning, I was pretty much only using these to create custom sites for brides and grooms to share their pictures in a creative and unique way with friends and family.

Today? I am using them for everything. Seriously, everything.

Part of my “client experience” is keeping up with everyone throughout the year. The way I have found to do this is mailing out birthday cards complete with a “sweet treat” for clients. Because +sites make it so easy for me to streamline things, part of my workflow is sending the client the link to our birthday form once we have completed their session so they can fill it out online and submit it so we can add them to our studio calendar. Easy peasy.

This year was also all about “digital brochures” along with a custom video snippet for all inquiries. Once I receive an inquiry, I jump on my iMAC, record a quick hello to the bride and groom or mom and dad who just contacted me and let them know how excited I am to talk to them and that they can find more information within the links to the right. Not only does this give them an idea of my personality and who I am, but it’s also an extremely unique way to stand out from the crowd.

Again, the +site that I use to do all of that is completely customized. ShowIt has made it extremely easy to give my brand fluidity throughout all aspects of my business.

And….let’s just say that by my face I was REALLY excited to chat with that particular inquiry…

A few other ways I have implemented +sites into my brand is by my client lounge where clients can head to access their online viewing galleries and also a web form for clients to send me their choices for their digital files if they have purchased them which is not available within their online ordering gallery.

There are unlimited ways to use these things and it’s just one more way that 2012 has been a big year for KLP already.

Hope this gives you a bit of inspiration as you create your own! Happy Wednesday, friends!